Websites look and perform differently on different screen resolutions. As the user switches from Desktop to iPad, the website should automatically ‘adjust’ to accommodate for resolution and size.
In other words, the website should have the technology to automatically respond to the device it is being viewed on. This eliminates the need to create two or three different websites to accommodate each device.
Google prefers responsive websites as well. They will rank your competitor higher than you if their site is responsive and yours is not.
Overall, your visitors will enjoy a better user experience. Better user experience equals higher conversions. Higher conversions equal to, you guessed it, more business.
WResponsive Design Is Not Some Fun Marketing Buzzword
In the U.S. over 51% of people use their smartphones to surf the web. Globally, the use of mobile devices far surpassed the use of desktops. Your website must keep up with your audience regardless of screen size.
Close to 50% of all searches start on mobile devices. This means that your potential client is looking for your law firm on their smartphone right now! Having a mobile-friendly website will ensure higher rankings in search results.
Don’t waste money on multiple versions of the same site or glitchy “mobile” plugins. Today’s technology allows us to build a single professional, responsive website that seamlessly adapts to desktops, tablets and smartphones.
If your competitors do not have a responsive website yet, they will…very soon. Your law firm must stay ahead of the competition by ranking higher in Google search, and making your website accessible to your potential clients.
With one single site you only need to make updates once. A benefit of having a responsive design instead of a mobile version.
The website more often servers as your law firm’s first point of contact for a potential client. The image it presents will reflect on your entire practice. One person can visit your website from multiple devices in a single day. Having a website that looks and functions well across all devices is critical.